Study Smart Data Business

10 statements on the use of big data solutions in business

Smart Data BARC Studie
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Smart Data BARC Studie

By 2025, the global turnover of big data solutions will increase to more than 85 billion Euros. The processing and use of smart data in even greater volumes will fundamentally change how our economy and society work. But what role does data play in German companies today? The study „Smart Data Business“ provides 10 statements on the use of big data solutions in business.

The study – undertaken by Smart Data Accompanying Research in cooperation with the Business Application Research Center (BARC) and VOICE Bundesverband der IT-Anwender e. V. (German Federation of IT Users) – is based on a non-representative survey of 340 IT and business managers from a diverse cross-section of companies across Germany, Austria, and Switzerland. The survey, which was conducted online, focuses on the use of big data within these businesses. The results of the study provide insights into the development and application of big data technologies across the German-speaking countries.